Color is not just an aesthetic choice; it is deeply influenced by science, psychology, and culture. In contemporary art, the popularity of certain color palettes often follows global events, technological advances, and emotional states of society. For example, muted tones became dominant during the pandemic, reflecting calm and introspection. Companies like Pantone even forecast “Color of the Year,” which influences both art and design. Neurological studies show that colors affect mood, decision-making, and memory, making them powerful artistic tools. Artists often experiment with optical illusions, neon pigments, or even nanotechnology to push boundaries. Understanding the science behind colors not only helps artists connect with audiences emotionally but also highlights the deep link between creativity and perception.