For decades, writers benefited from self-publishing, but now visual artists are embracing it too. Self-publishing platforms allow painters, illustrators, and photographers to print zines, art books, or digital portfolios without depending on galleries or traditional publishers. This independence empowers artists to control how their work is presented and distributed. Social media further amplifies this practice, turning Instagram feeds or personal websites into self-published archives. Beyond financial freedom, self-publishing gives room for experimentation—artists can create limited editions, personal journals, or thematic collections that reflect their unique vision. The challenge lies in visibility and marketing, as the artist must also play the role of promoter. Yet, in an era where audiences appreciate authenticity, self-published works feel intimate and direct. It is no longer just about exhibiting in prestigious galleries; self-publishing proves that an artist can be curator, storyteller, and entrepreneur all at once.